Is Your Brand Getting Lost in the Crowd?
For many eventrepreneuers, creating a memorable brand is the exciting first step of a business.
Visualizing logos and drafting business names are common first steps to any business, but is that the best first step to make a memorable brand?
Creating a brand in a vacuum without knowing who your ideal client is will create chaos for your beautiful business.
Do you find…
Your business attracting the ‘wrong’ client
Your clients confused by what you offer
Your clients lost in your constant change of services or name
Yourself frustrated why your clients don’t just ‘get it’
Yourself always wanting to go with the trendy colors and fonts
If you answered ‘YES!!’ to any of these questions–it’s time to get serious about discovering your Ideal Client!
5 Questions to Ask About Your Ideal Client
WHAT KIND OF PERSONALITY DO THEY HAVE?
This question will help you narrow down your brand’s personality. Yes! A brand has a personality. Is your brand quirky or traditional? The colors, font and language of your brand will attract different audiences.
WHAT DO THEY VALUE THE MOST?
People use their value system when they purchase an item or a service. Personal values help people determine what is most important to them and will help you determine how you can sell to your ideal client.
WHAT ARE THEIR WEAKNESSES?
Every person has weaknesses, whether they want to admit it or not. This question is not meant to exploit or make anyone feel inferior. What you will need to take from this question is how you can help your ideal client solve their problem.
WHAT MOTIVATES THEM?
Just as every person has weaknesses, every person has motivations to purchase. Is your client frustrated, feed-up with their situation, in need of help or a partner? Finding motivations will help you to determine how you approach your marketing and selling.
WHAT IS THEIR FAVORITE SOCIAL MEDIA PLATFORM?
Discovering your ideal client’s favorite social media platform will help you to spend time where it matters. Social media is a large time commitment, so narrowing down your time commitment will help you in the long run.
Branding is a comprehensive review of internal and external motivations for your brand. The Launch Your Business in 90 Days course goes in depth and helps you to dig and calm the overwhelm. Your brand is meant to clients interested in your services, growing your business in the process!